Tobias Lichtenstern

Service Designer
Innovation Consultant
Germany
Tobias, Co-Founder and Managing Director of leeep, is an experienced facilitator and innovation coach. He applies design methods to solve complex challenges and thrives on creating safe spaces where people can explore new perspectives and approach challenges playfully. With a background in marketing, sales, and consulting for startups and partnerships across Europe, he has developed deep expertise in driving organizational success in fast-changing environments. His passion lies in empowering teams, fostering collaboration, and guiding organizations through transformation. Tobias combines strategic thinking with creative problem-solving to enable meaningful change and sustainable innovation in diverse contexts. He is driven by curiosity and empathy
Tobias, Co-Founder and Managing Director of leeep, is an experienced facilitator and innovation coach. He applies human-centered design methods to solve complex challenges and thrives on creating safe, collaborative spaces where people can explore new perspectives and approach change playfully and confidently. With a background in marketing, sales, and consulting for startups and partnerships across Europe, Tobias has developed deep expertise in driving organizational success in fast-changing environments. His passion lies in empowering teams, fostering collaboration, and guiding organizations through transformation. With curiosity and empathy at the core of his approach, Tobias combines strategic thinking with creative problem-solving to enable meaningful change and sustainable innovation across industries. At leeep, Tobias helps organizations unlock their full potential through four core offerings: New Growth: Tobias supports companies in identifying untapped opportunities, validating ideas, and scaling innovation. From business model development to portfolio strategy, he guides teams to think boldly and act with focus. Service Innovation: By applying service design and co-creation, Tobias helps teams reimagine user experiences, develop impactful services, and implement human-centered solutions that drive customer value and loyalty. Trainings & Coaching: Tobias delivers hands-on learning experiences that build internal innovation capabilities. Through tailored workshops, coaching, and immersive programs, teams learn how to apply design thinking, agility, and facilitation in their daily work. AI Strategy: Navigating the future of intelligent systems, Tobias supports organizations in crafting ethical, purposeful AI strategies that align with human needs and business goals—ensuring technology amplifies, not replaces, what matters most. Through his work, Tobias enables organizations to navigate complexity, accelerate innovation, and grow sustainably in a rapidly evolving world.

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