Cheikh Ahmed Tidiane Fall

My name is Cheikh Ahmed Tidiane FALL, a strategic designer and innovation consultant based in Senegal. My expertise lies at the intersection of human-centered design (HCD), systems thinking, service design, and social and behavior change communication (SBCC). I work with public institutions, NGOs, startups, and innovation-driven organizations to co-create sustainable solutions to complex challenges across Africa. For nearly 5 years, I’ve led and contributed to high-impact projects in health, education, climate, youth empowerment, digital transformation, and inclusive entrepreneurship. My approach is rooted in deep listening, contextual understanding, and co-design. I help organizations explore user needs, behaviors, and systems through ethnographic research and participatory processes, and then translate insights into actionable strategies, services, and products that truly resonate with people. What I offer goes beyond consultancy. I provide a human and strategic partnership grounded in empathy, rigor, and long-term thinking. I support teams at every stage: from early discovery and framing, to prototyping, testing, implementation, and capacity-building. My mission is to help shape innovation models that are locally grounded, socially inclusive, and systemically impactful. I believe that meaningful innovation doesn’t come from imposing solutions, but from understanding people’s lived experiences and reimagining what’s possible together. I am also deeply committed to mentoring and capacity-building, especially for youth and emerging leaders across the continent. Through workshops, talks, and one-on-one coaching, I aim to democratize access to human-centered innovation tools and cultivate a new generation of African thinkers, makers, and changemakers.