Denisa Nica

I'm a service designer and product thinker very experienced in making complex systems feel simple—and human, for citizens and businesses. I work mostly in the public sector, helping organisations untangle messy services and redesign them with clarity, care, and purpose. My unique expertise blends service design, product management, strategy, behavioural science, and hands-on delivery, so I’m just as comfortable in C-level conversations as I am deep in the weeds with teams. I like to say that simple ain't easy. Transformation isn’t easy, but it’s worth it.