Guillaume Py

Guillaume Py is a commercially driven innovation and customer experience leader with over 25 years of experience spanning financial services, outsourcing, and technology. He has a strong track record in embedding human-centred design within complex organisations to drive meaningful transformation, commercial growth, and customer value. Guillaume specialises in aligning strategic goals with customer needs through the application of service design, lean start-up, and agile methodologies. He has successfully led large-scale transformation initiatives, developed and scaled innovation frameworks, and designed propositions that improve both customer experience and operational efficiency. His work encompasses the development of governance structures for innovation, the implementation of innovation accounting, and the creation of new digital products and services. He has shaped customer journeys, built on-demand service models, and repositioned product portfolios to achieve clearer product-market fit. His approach is hands-on, collaborative, and outcomes-focused — blending strategy, design, and execution. Guillaume is also deeply committed to developing design capabilities in others. He has mentored emerging leaders in innovation and design, contributed to course development through academic advisory boards, and supported young entrepreneurs through accelerator programmes and mentoring networks. He holds an MBA from Munster Technological University and has completed executive programmes in Service Design Thinking (IE Business School) and Innovation for Growth (Wharton). A regular advisor and speaker on innovation and customer experience, Guillaume thrives on helping organisations deliver measurable impact by putting people at the centre of their strategy and solutions.