Adrie van der Luijt

Adrie van der Luijt is an accomplished content strategist and designer with a focus on trauma-informed, human-centred design. With over 30 years of experience, he has collaborated with UK government departments, charities and private sector clients to lead digital transformation initiatives. His portfolio includes significant projects with the Cabinet Office, the Metropolitan Police Service, Universal Credit, Cancer Research UK and PwC. Adrie's approach centres on demystifying complex systems and processes, making them accessible and user-friendly. He specialises in creating transactional microcopy that guides users through digital journeys with clarity and empathy. His work is grounded in trauma-informed design principles, ensuring that content is inclusive and considerate of diverse user experiences. Originally from the Netherlands and now residing in both France and London, Adrie operates across borders, offering remote and hybrid consultancy services. He is passionate about mentoring and training, aiming to shape the next generation of content specialists through coaching and public speaking engagements. His interactive and engaging presentation style has been well-received at conferences and seminars throughout the EU. Adrie's commitment to excellence is evident in his ability to turn complex, technical processes into intuitive and inclusive content. He continues to seek opportunities that align with his expertise in human-centred design, aiming to make a meaningful impact in the digital landscape.