Angela Koch

I’m passionate about transforming how organizations innovate and solve problems—by blending human-centered design with cutting-edge digital collaboration. As a LUMA System Lead and seasoned innovation consultant, I’ve helped Fortune 500 firms, major banks, and government agencies across APAC embed design thinking at scale—training thousands of practitioners, certifying dozens of internal coaches, and delivering measurable business impact. At LUMA Institute, I have designed and rolled out multi-phase learning journeys that shifted teams from “training” to real behavior change—equipping go-to-market squads with the mindset and methods to obsess over customer needs and execute customer-led strategies. Alongside that, I championed MURAL as the AI-powered canvas for remote and hybrid workshops, integrating 30+ LUMA methods directly into our virtual environment to accelerate ideation, prototyping, and decision-making. I am a Certified LUMA Instructor of Human Centred design who leads high-impact workshops, remote or in-person, that spark customer obsession using Human Centred Design. Previously, I honed my strategic skills at Leo Burnett Hong Kong and M&C Saatchi Singapore, guiding brand and product strategy for global clients like Pizza Hut, LVMH Group, and P&G China. With an Masters of Science in Innovation from Singapore Management University and Certification in LEGO® SERIOUS PLAY®, I bring both creative facilitation expertise and data-driven rigor to every engagement. What I Do: – Architect enterprise HCD Centres of Excellence and Certification programs in human-centered design – Lead high-impact workshops, remote or in-person, that spark customer obsession – Scale digital learning ecosystems with blended journeys, analytics dashboards, and internal coach networks. Let's Connect If You’re: – Building or scaling an innovation function – Embedding design thinking into your culture – Looking for a partner to fuse Human Centred Design technology and methodology for breakthrough customer experiences.