Ben Serbutt

Creative Design Leader Focused on Positive Impact I'm a design consultant and creative director specialising in innovation, helping clients navigate uncertainty through design thinking. Previously Head of Design at &us and Head of Creative at Fat Beehive, I've created digital solutions for organisations including HP, Greenpeace and CARE International. My approach blends design life-centred design with behaviour change principles to drive social impact. Childhood passions for spirographs, puzzles, and National Geographic evolved into a career centred on creativity, problem-solving, and social responsibility. Experience spans magazine art direction, Olympic legacy branding, and ethical digital development. My T-shaped skillset comes from empathy and curiosity, with interests at the intersection of design and other disciplines.