Devika Ganapathy

About Devika Devika is a user researcher and the founder of Anagram Research. A graduate of the National Institute of Design (NID), Ahmedabad, she brings over 23 years of experience leading research across technology, consulting, and design environments. In the first half of her career, she worked in corporate settings like Yahoo, Infosys, and HFI, before establishing Anagram Research in 2011 - a micro-consultancy committed to delivering thoughtful, high-quality research and training for clients in India and around the world. Devika’s research experience spans diverse geographies and cultures. She has led studies across urban and rural India, giving her deep insight into the socio-cultural fabric of the country. Internationally, she has conducted research in the US, Germany, Russia, Taiwan, and Hong Kong. She is deeply committed to raising the standard of user research in India - not only through her client work at Anagram but also by initiating and supporting community-building efforts among researchers across the country. ________________________________________ About Anagram Research Anagram Research is a full-service user research consultancy that helps organizations design products and services grounded in real user needs. We deliver actionable insights and strategic guidance through robust primary and secondary research, with a strong emphasis on cultural context and human behavior. We offer both user-led and expert-led research services, drawing from a versatile toolkit of time-tested methods and custom-designed approaches tailored to each project’s unique goals. Our research outputs are built to inspire and activate. Whether through vivid ‘Postcards from the Field,’ visual frameworks, or tangible artefacts like brainstorming cards, we aim to make insights accessible and spark meaningful dialogue within client teams. Over the years, we’ve built a strong network of research partners - both across India and internationally. This enables us to offer turnkey research solutions across geographies, swiftly assembling skilled teams without compromising on ethics or quality. We work with a wide range of clients - from global brands to fast-growing startups - across sectors, helping them uncover deep user insights and translate them into impactful design and business decisions.