Gabriela Salinas

Gabriela Salinas is a Mexican strategic designer with over a decade of experience driving innovation in the fintech sector. She recently led the Design Strategy team at Bitso, the leading Latin American crypto platform, and has also worked at GBM, BBVA, and the innovation consultancy Idea Couture. Gabriela founded Service Design Mexico and Frontstage Conference, two initiatives that have helped grow the practice of service design across Latin America. She teaches at CENTRO, IBERO, and Domestika, and holds a Master’s degree in Business Innovation along with a postgraduate specialization in Futures Design. An entrepreneur at heart, she also co-created Acmé, an NFT collection and creative community focused on empowering creative women.