Sophie Bujold

I’m a Member Experience Strategist and Facilitator who helps membership-based organizations design more engaging, purpose-driven member experiences. At the heart of my work is a belief that member engagement isn’t just about activity. It’s about alignment, relevance, and trust. When members feel seen, supported, and genuinely connected to the purpose of the organization, participation shifts. It becomes more consistent, more meaningful, and more sustainable. But that doesn’t happen by accident. It takes intentional design, honest reflection, and the willingness to reimagine what the member experience can look like. I work with associations, networks, and purpose-driven teams across North America to clarify what their community is really for, what members are truly looking for, and how to design an experience that reflects both. My approach blends strategy, facilitation, and deep listening. I guide teams through conversations that help them uncover blind spots, reconnect with their goals, and make decisions with more confidence and clarity. The organizations I support often come to me when something feels off. - They’ve launched a new program or platform, but members aren’t showing up. - They’ve invested time and effort into community building, but energy is low. - They’re trying to improve engagement, but it’s not clear what’s working and what isn’t. Sometimes, they’re in the middle of a relaunch. Other times, they’re just trying to figure out what the next right step should be. Regardless of where they’re starting, they usually have one thing in common: a desire to make the member experience better, but not enough clarity on how to get there. That’s the starting point. Through structured audits, facilitated workshops, and collaborative planning sessions, I help teams move from scattered tactics to a clear strategy. Together, we assess the current experience, identify what matters most to members, and co-create solutions that reflect both the organization’s goals and its real-world capacity. I don’t offer cookie-cutter playbooks. Each engagement is tailored to the organization’s unique context, internal dynamics, and stage of growth. My work might include a full community audit, an engagement roadmap, a member journey mapping session, or a workshop to align team members around a shared vision. No matter the format, the process is designed to reduce overwhelm, uncover actionable insights, and build internal confidence. I’m often told by clients that our sessions bring a level of clarity they’ve been trying to reach for months. That they finally feel like they’re working from the same page. That the ideas floating around in everyone’s heads finally have a shape, a direction, and a path forward. This is the power of combining strategic thinking with facilitation. It’s not just about generating ideas. It’s about helping teams think better together and move forward with intention. My background is grounded in over two decades of work spanning digital strategy, community building, and engagement design. I’ve worked inside organizations and alongside them as a consultant, giving me a deep understanding of the pressures and opportunities teams face when trying to evolve their member experience. Over the years, I’ve supported a wide range of member-based organizations—from professional associations and advocacy groups to alumni networks, business incubators, and learning communities. Many of them are navigating complex internal dynamics, limited resources, or shifting member expectations. Some are led by small but mighty teams. Others are large organizations trying to modernize how they connect and deliver value. Across all of them, I’ve seen that the most effective change doesn’t come from flashy tactics or all-in-one platforms. It comes from teams who are willing to listen, reflect, and make choices that are both strategic and human. That’s why my work is rooted in empathy and practicality. I use tools like member journey maps, feedback loops, and community design frameworks. I also ask the tough questions, name the patterns, and create space for honest conversations. The result is a strategy that feels grounded, not theoretical. A plan that respects both your ambition and your bandwidth. The outcomes look different for each organization. Some have relaunched stagnant communities with renewed energy. Others have simplified their offers, clarified their messaging, or redesigned their onboarding experience. Some have identified new ways to surface member expertise, host more impactful events, or connect programming to broader organizational goals. But the common thread is this: they leave with a clearer sense of direction and a renewed sense of purpose. I do this work because I believe membership-based organizations play a vital role in creating spaces of belonging, learning, and impact. But to thrive, those spaces need to evolve. They need to reflect the needs of today’s members, not just the structures of the past. If you’re navigating uncertainty around your member experience or looking for a thought partner to help you design a more engaging, human-centered approach, I’d love to connect. Let’s make your member experience something people want to be part of, not just something they signed up for.