Steinar Valade-Amland
I trained as a market economist, and after more than 30 years of professional practice, I have accumulated extensive and valuable experience from a wide range of industries and manegerial roles within marketing and sales, communication, PR and advocacy. In 1997, I entered the design industry as an account director, and later as CEO. of one of Denmark's leading brand design agencies. Three years later - in 2000, I had the privilege of embarking on the role of spokesperson for the Danish design community, as CEO of the association of Danish Designers - parallel with holding numerous honorary positions.
I trained as a market economist, and after more than 30 years of professional practice, I have accumulated extensive and valuable experience from a wide range of industries and manegerial roles within marketing and sales, communication, PR and advocacy. In 1997, I entered the design industry as an account director, and later as CEO. of one of Denmark's leading brand design agencies. Three years later - in 2000, I had the privilege of embarking on the role of spokesperson for the Danish design community, as CEO of the association of Danish Designers - parallel with holding numerous honorary positions.
Private sector companies
I help private companies to improve, redefine, and capture more value from, their strategic processes. This can happen through a combination of desk research and stakeholder engagement, through interim manage-ment, or just through close dialogue with the management team and through facilitating strategic journeys towards any clearly defined goal, whether focused on strengthening function areas or procedures, through clarifying brand and communication platforms and strategies, to undertaking actual turn-around processes.
Public sector organisations
My role when working for public sector organisations varies, from facilitating strategy or change processes to developing and deploying campaigns, training programmes and various initiatives - such as helping the Greek Industrial Property Organisation to build awareness of the role of, and value creation through, design in Greece, facilitating annual strategy workshops for City of Copenhagen's Innovation House, or developing and running workshops and training courses for the regional Business Oulu in Finland.
Non-governmental organisations
Having spent more than a decade as CEO of a trade organisation, I have gathered some valuable experience at how such organisations operate, and how strategies are built, including public affairs, policy making and advocacy processes. This experience has benefitted my work for organisations, such as the Bureau of Euro-pean Design Associations (BEDA), the Danish trade union for architects and designers (FAOD), the Danish trade association and network platform, Design denmark, the Norwegian Center for Design and Architec-ture (DOGA), or smaller organisations like the creative industries hub, Nesoddparkenin the Oslo region in Norway.
From 2014 to 2021, as an honorary position, I precided over the Norwegian-Danish Chamber of Commerce and Culture in Copenhagen (NDCC), and from 2020, I have been on the board of the Danish Design Panel, appointed by Design denmark, whose Governance Board, I've been a member of since 2016.