Adam StJohn Lawrence
Germany
I am Adam Lawrence, a Co-Founder and expert in human centered design at WorkPlayExperience (WPX). With backgrounds in psychology, industry, and showbusiness, I focus on training, upskilling, and coaching individuals and teams. I help people change how they collaborate and work effectively using practical, action-driven formats and the principle of "doing, not talking". I champion learning by curiosity, doing and prototyping, for reality-based collaboration. I am also an Adjunct Professor at IE Business School and Senior Facilitator at Co-Creation School. As co-author of This is Service Design Doing and co-initiator of the Global Jams, I contribute to resources and communities promoting these active, practical approaches.
Innovation Consultant
Denisa Nica
Belgium
I'm a service designer and product thinker very experienced in making complex systems feel simple—and human, for citizens and businesses. I work mostly in the public sector, helping organisations untangle messy services and redesign them with clarity, care, and purpose. My unique expertise blends service design, product management, strategy, behavioural science, and hands-on delivery, so I’m just as comfortable in C-level conversations as I am deep in the weeds with teams. I like to say that simple ain't easy. Transformation isn’t easy, but it’s worth it.
Product Manager (HCD focus)
Service Designer
Dev Singh
Australia
I help leaders, teams, and organisations work better, think smarter, and achieve more than what they thought was possible.
Over the past 16 years, I’ve led and coached teams across Government, tech, education, non-profit, finance, construction, small business and start-up sectors.
My work has shaped multimillion-dollar initiatives, redefined leadership strategies, and built high-performing teams in fast-moving and complex environments.
I’m also an experienced public speaker, trainer, and facilitator, having delivered keynotes, workshops, and leadership programs for clients across Australia, New Zealand, Asia, Europe, UK, and North America.
I design and lead sessions that are engaging, thought-provoking, and highly actionable, helping leaders and teams turn ideas into real-world impact.
Design Facilitator
Erin Helcl
Canada
Erin Helcl is a human-centered design leader with over 20 years of experience in service design, experience strategy, and organizational transformation. She is the founder of New Helio, a consultancy that helps teams design better services and work more effectively together. Erin has led award-winning initiatives across telecom, finance, and government, and teaches service design at the University of Toronto. Known for her clear thinking and collaborative approach, she helps organizations align on what matters, solve complex problems, and build the conditions for meaningful progress—both in how they serve people and how they operate internally.
Service Designer
Design Facilitator
Eriol Fox
United Kingdom
Eriol has been working as a designer for 15+ years working in for-profits and then NGO’s and open-source software organisations, working on complex problems like sustainable food systems, peace-building and crisis response technology. Eriol now works at Superbloom design, research, open-source and technology projects.
User Researcher
Fouad Jallouli
Canada
Service Design leader | Product leadership | Practice leader | Value creation through delivery | Executive coach | Mentor | Speaker | Expert network advisor
Director of Service Design
Head of Design
Himanshu G Bharadwaj
United States
Hello, I am Himanshu – an experience design and strategy leader. I use joyful design to inspire teams to create scaleable, compassionate products for startups and large enterprises.
Head of Design
Product Designer
Hyun Song
Australia
Service designer and customer researcher currently working on digital transformation projects in the public sector.
Service Designer
Design Researcher
James Giggs Ogosi
United Kingdom
James Giggs Ogosi is a dedicated UX and Service Designer with a strong background in bridging the gap between users, business, and technology. Holding a Master's degree in Digital Design and Innovation from Heriot-Watt University, James has cultivated a passion for creating user-centered, inclusive solutions.
Experience Designer
UX Researcher
Jenna Sullivan
I'm a strategic product leader with 15 years of financial services experience, specializing in orchestrating cross-functional teams to deliver customer-centered products and scalable systems. I thrive at the intersection of design, business, and technology—instigating change, aligning stakeholders, and turning bold strategies into actionable plans. Whether evolving design operations, launching new digital experiences, or shaping product visions, I focus on creating shared outcomes that drive both customer satisfaction and business growth.
Design Manager
Design Strategist
Kiran Dulay
I design services of the context that they exist in. Getting to the heart of what improves peoples' lives, I explore what's possible, inform decisions, and support the process to bring about change.
Service Designer
Design Researcher
Megan McClendon
United States
I believe those who have the courage to lead change deserve world class support and development that supports leaders in driving impactful community change.
Social Innovation Designer
Innovation Consultant
Nicole Cousino
United States
I’m a cross-disciplinary Service Designer, UX Researcher, ecosystems thinker, creative innovator and entrepreneur with strategic design leanings and a social impact mindset.
Service Designer
Experience Strategist
Peter C. March
United States
I’m a Senior Interaction Designer that works with clients of different sizes, from enterprise level to start-ups. I have a passion for creating multi-channel experiences that combine the digital and the physical.
Interaction Designer
Service Designer
Purvi Rathod
I am a Service Designer with 8+ years of experience in leading service design, user experience and digital transformation projects across sectors such as public healthcare, inventory and warehouse management, airport experience, education and rural healthcare in Canada and India.
Service Designer
Ralene Manalang
United States
Design Professional with 3+ years of experience and graduate student at Bentley University, specializing in Human Factors. Expertise encompasses user research, human-centered design, and cognitive science. Passionate about inclusive and thoughtful design methods.
Human Factors Specialist
Product Designer
Saara Jäämies
Finland
Passionate service designer with strong social impact skills
Service Designer
Change Designer
Samuel Thuo
Kenya
I’m an architect and researcher for multisensory design, dedicated to creating SENSE-able buildings and places that enhance neuroinclusion, health, and wellbeing. I challenge the modern epidemic of "nonsense places"— environments that prioritize sight while neglecting the rich tapestry of sensory experiences that shape human connection to space. My work explores how places should smell, taste, sound, and feel to foster holistic, immersive, and inclusive living experience.
I publish a weekly LinkedIn newsletter, The Senses Architect, where I highlight challenges in our buildings and places and propose multisensory design solutions to create healthier, more inclusive, and enriching environments
Design Researcher
Experience Strategist
Sena Aydin Bergfalk
Spain
I am a design researcher and service designer based in Barcelona. Trained as a cultural anthropologist, I combine research with strategic design and user ecosystem thinking to build the right products, services, and experiences and to build them right.
Service Designer
Design Researcher
Sertaç Mustafaoglu
I'm a human-centred design practitioner with over 20 years of experience and a deep understanding of human behaviour. I specialise in creating meaningful brand assets, products, and experiences that resonate deeply with people while delivering exceptional value for businesses.
Design Strategist
Visual Designer
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